Bon Bride

Wedding dresses for women who dress themselves

The brand

Bon Bride is a London-based fashion house at the forefront of British bridal wear, offering headline-making, striking gowns for ‘women who dress for themselves’. The brand creates and sells unique designs that have graced the pages of Vogue, as well as all of the biggest and best bridal magazines and their gowns are available at high-end bridal boutiques across the globe.

The challenge

Pippa and her team had a website that acted as an adequate shop window for their first collection, however, with an expanding range, significant reach and a lot of publicity, the original site began to show its age. The team brought Fifty-Eight Digital in to push the business’ online presence to a new height – to match the brand’s growing offline status. A key requirement from the team was eCommerce functionality, enabling the expansion of their direct sales.

The approach

Using the company’s impeccable archive of photography, we designed an elegant and understated website, which would grow with the brand. As well as offering a showcase for their garments, Fifty-Eight Digital built eCommerce capability into the site, giving users from around the world the opportunity to purchase their chosen dress directly. Elsewhere on the site, users can book appointments, check an up-to-date list of stockists and take in both staged shots from photoshoots and real, happy brides on their respective big days.

Get in touch

Frequently Asked Questions

1 How did Fifty Eight Digital help Bon Bride enhance their online presence?

Fifty Eight Digital was engaged to elevate Bon Bride's online presence, ensuring it matched the brand's growing offline status and publicity. They updated the original website, which had begun to show its age, to better showcase their expanding range of unique designs.

2 What specific website functionality did Fifty Eight Digital implement for Bon Bride?

A key requirement for the Bon Bride project was the integration of eCommerce functionality. This addition enabled the brand to expand its direct sales capabilities, allowing customers to purchase their gowns online.

3 Can Fifty Eight Digital help my business add direct sales capabilities to my website?

Yes, as demonstrated by the Bon Bride case study, Fifty Eight Digital has experience implementing eCommerce functionality. This service can help businesses expand their direct sales and online reach, similar to how Bon Bride expanded theirs.