JS Superbikes

Immaculate used motorbikes at excellent prices

The brand

JS Superbikes is a smart new entrant to the UK’s secondhand motorbike sales arena, with a focus on quality and customer care. The company stocks in the region of 50 to 80 premium, low-mileage, clean motorbikes at a time, offering free countrywide delivery, together with a great range of financing options.

The challenge

The founders of the company came to us at a very early stage in their setup, enabling us to create not just the website but the brand too. The challenge here was to offer the company a completely bespoke listing service that would allow them to easily manage stock and display the unique qualities of each bike in a striking yet uniform way.

The approach

Beginning with the logo, we took the company through a complete development from an idea to a real company. Along the way, we selected brand colours that whisper of some the industry’s manufacturing titans, together with a striking lead font that evokes motorcycle racing and set it all against a stark black background. On the back end, we gave James and his team an easy to use bespoke platform to load new bikes to the archives, while giving them the ability to highlight specifics unique to the motorbike industry.

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