Jack’s Shack Campervans

An industry leading website and so much more

The brand

Jack’s Shack leads the campervan industry in the UK, with innovative designs and processes. The company also produces award-winning hotrods and has its own in-house paint and refurbishment teams. They are a miniature automotive powerhouse, winning awards and shaking things up.

The challenge

The Jack’s Shack was in need of a new website to reflect the company’s growth and to better encapsulate all that the company can offer. Jack and his team were looking for a way to differentiate themselves online within a busy market.

The approach

Fifty-Eight Digital designed the brand’s website and put a lead generating custom configurator at its heart. The configurator empowers potential customers to select every element of their bespoke campervan and watch it come to life before their eyes. Customers submit their designs and are then contacted with a price. While waiting for their designs to be priced, their designs can be viewed online by friends and family via a unique URL. Their new website is also eCommerce ready, allowing customers to put a deposit on their chosen vehicle on desktop or mobile and buy company-branded merchandise, too. Fifty-Eight Digital and Jack’s Shack continue to work closely across web, SEO, marketing, social, Google AdWords and outreach.

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Frequently Asked Questions

1 How did Fifty Eight Digital help Jack's Shack achieve online differentiation?

Jack's Shack, an industry leader in campervans, required a new website to stand out in a competitive market and reflect their company's growth. Fifty Eight Digital delivered an "industry leading website" designed to encapsulate their full range of offerings and innovative processes.

2 What kind of business growth challenges can a new website address, according to this case study?

The case study for Jack's Shack highlights the need for a new website to reflect a company's growth and better present all its offerings. This suggests a new website can help businesses communicate their expanded capabilities and evolving market position.

3 Does Fifty Eight Digital have experience creating websites for specialized automotive businesses?

Yes, this portfolio piece showcases Fifty Eight Digital's work with Jack's Shack Campervans, a company that also produces hotrods and has in-house paint and refurbishment teams. They developed an "industry leading website" for this miniature automotive powerhouse.