Carpe Crystals

Premium quality, unique & ethically sourced

The brand

Through strong in-country relationships Carpe Crystals ethically sources crystals and minerals from around the world. From ‘tumble stones’ to centre pieces fit for film sets and palaces, they stock a wide array of stones and offer significant insight into geological provenance and suggested uses.

The challenge

The brand had an existing website that did tick a lot of the boxes for their audience; however, with a brand refresh, they wanted to take their online presence in a more modern direction, reflecting their standing as one of the UK’s premier outlets for crystals and minerals.

The approach

With such stunning imagery and an ever-growing catalogue of geological specimens, we saw our task as giving the items room to breathe. We added white space, picked a smart, readable body font to match their brand font, refined their colours and added in the technology the brand needs to resonate with their audience – not least the currency switcher, which allows users from overseas to shop in their native currency. We still work closely with Carpe Crystals, having created a number of additional sites to facilitate expansion into new territories, as well as a wholesale business.

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